Google Keyword Planning for SEO 

A free SCORE Small Business Workshop co-sponsored by Darien Library and Darien Rowayton Bank

Why should you should develop a Keyword strategy first? And how does that relate to your website's success in being found on a Google search? In this workshop, you’ll learn how to create a strategy for your product and services by watching a live demonstration. Bring your laptop, tablet or iPhone and follow along on the web.

• Digital Marketing and the importance of having a keyword strategy.  
• Live online Google Keyword planning demonstration.  
• Learn how to set-up an account, access Google Adwords, and utilize the planning tools.  
• Understand how keywords are connected to SEO and how customers will find your products and services.  
• Learn why keywords are important to your website development and design.

Refreshment will be provided by the Darien Rowayton Bank.

Presenter:  Bob Zukowski

Bob Zukowski has been involved in marketing and strategic planning for over 26 years. His career has spanned from large corporations to his own startups. Over the past 12 years Bob has been a hands-on entrepreneur involved with 3 startup companies all of which were driven by the various tactics available in digital marketing.