Marketing: May 3, 2017
For all:
Registration: 8:30 - 8:45 am
Presentation: 8:45 -11:30 am
Join Us For Part 2 - Simple Steps for Success Series
This workshop is designed to give the basic information and essential planning tools necessary to start and later successfully manage the sales and marketing aspects of your business through-out its life.
SCORE experienced Mentors can provide you with additional help with face-to-face mentoring meetings
Workshop 2: Marketing and Sales May 3
You need to develop an overall Marketing strategy that covers key goals and objectives. Based on this you then develop more specific tactics and plans, to include media, message, promotions, etc. Do you have the most appropriate sales structure: store, internet, distributors, dedicated sales force, etc?
Our Speaker: John Rhind - John is a senior marketing leader who spent his entire career involved with marketing communications. He has a dual perspective of advertising agency & client-side experience in both B2B and B2C market segments. Most recently he worked at McGraw-Hill Education as director of content marketing and social media where he directed strategic planning, public relations, social media, content marketing, search engine optimization, web development, advertising (print and online), branding and results measurement. John is one of our Chapter's volunteer mentors.
There is a registration fee of $25. Parking is free.
If you have already purchased a package of 3, there is no need to register again. We'll see you on May 3rd.