How to Turn Ideas into Winning Products
Transform your brilliant idea into a workable reality
Who should attend?
Entrepreneurs and small business owners who have that brilliant idea they just have to transform into reality. Serial inventors and creative developers who need an extra step in changing their ideas into products they can monetize.
So you have an idea for a product, app, or service that you just know will change the world. Nobody else has thought of it and you are certain of its success. Yet, according to research agency, Accupoll, as many as 95 percent of new products introduced each year fail.
This workshop will provide you with a framework for the ideation, creation, and launch of a new product, app, or service that people will be willing to pay money to buy. It will help you avoid the more common pitfalls, tackle the most common challenges, and maximize your chances of success.
By the end of the workshop, you will be able to:
- Identify the common characteristics of successful products
- Devise strategies to increase your product idea's chances of success
- Effectively position, brand and price your product
- Define success metrics for tracking your product success to allow for midcourse correction
- Know how to begin developing the right sourcing strategy for your products
After the workshop, put your training into action. Schedule a free follow up session with a SCORE NYC mentor to get you on your way.
Instructors:
Malene Barnett
Malene Barnett is an award-winning designer with a pulsating collection of bespoke carpets, fine art wall coverings and artisan tiles. Born to Caribbean immigrants in New York City, she graduated from FIT and began as a fabric designer. A few short years later, she became Nourison's first in-house designer creating rugs sold in Bed Bath & Beyond, Macy's and Home Depot. She launched the Malene B brand in 2005 and became focused on carpets in 2009, creating for luxury clients such as Saks Fifth, Marriott, Duke University and Ariana Huffington. She is a proud partner of Kravet and Goodweave and has been featured on TV, radio and magazines, and been invited to speak at TedX.
Mary Tan
Mary has in-depth knowledge of branding, new products, and business development/management in a variety of settings. She is an expert on inbound and outbound marketing for profit and non-profit companies. She spent more than 30 years at Colgate-Palmolive managing and building global brands such as Palmolive, Colgate, and Ajax. She had previously worked in the retailing, nonprofit and publishing sectors.
Mary has an MBA in Marketing/Finance from Columbia Business School. She is a certified SCORE mentor.
Workshop Fees:
Online registration $49, walk-ins $59
There is a $10 discount on all Student and SEAP registrations (valid ID must be presented at the door; bring SEAP form to the workshop).