Pricing For Profit 

“Pricing For Profit” is a lot more than just a catchy phrase. Many small businesses establish their selling prices by simply copying what their competitors charge. While this might accidently work, this will often lead to losses and not profits for any individual company. In order to Price for Profit, a company needs to know their costs – both variable and fixed costs. But, they also need to know what the market will pay for a given product and what their competitors are charging. After all of these factors have been reviewed, a reasonable price structure can be established.

In this seminar Larry will go over the basics of understanding your costs of doing business and relate these costs to an understanding of Gross Profit, Margin and Markup. With this information, you should be in a much better position to put the RIGHT PRICE on your product or service.

Sponsored by:              

 Presented by: Larry Hunt

Larry Hunt owned and operated 5 successful businesses in the Quick Printing industry from 1973 until 2010. After graduating with a BS degree from Rutgers University and an MBA from Pacific Lutheran University, Larry worked as a middle manager for a construction company until 1973. At that time he decided that he wanted to open his own business and so he started up a quick printing shop. He sold that shop in Ohio in 1978 and started 3 more shops in Florida from 1979 to 1986. Larry was Chairman of the National Association of Quick Printers in 1983.  He also became a popular speaker and gave over 100 presentations to printers. Along with this he became a printing consultant and visited over 50 companies to help them improve their profitability. In order to additionally help printers improve their businesses, Larry wrote 5 books from 1982 to 2007.