Brooklyn Central Library
10 Grand Army Plaza
Brooklyn, NY 11238
Driving Directions
Create a brand that stands out from the crowd and connects online and offline
Brands mean higher sales, profit margins and price-sales ratios, especially if you do business online. More than that, they create customer loyalty, provide credibility and help attract new customers, clients and opportunities.
Who should attend?
Start-up entrepreneurs looking to create and launch a new brand; established small business owners wanting to strengthen and grow their brand.
During this interactive four-hour workshop, branding experts with more than twenty years of branding experience will lead you through the key steps to effectively develop, protect and grow your brand. You will learn the strategic thinking behind brand creation and how to use it to develop and market your product or service. Get a chance to pitch your brand story and get feedback from peers.
This workshop will also help you protect your brand by exploring the different types of intellectual property and ways to protect them. It will delve into leveraging your brand through licensing and avoiding common licensing pitfalls.
At the end of this workshop, you will have the ability to:
After the workshop, put the training to work.
Schedule a free follow up discussion with a SCORE NYC mentor to get you started.
Instructor: Mary Tan |
Online registration $59, walk-ins $59
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to workshop).