How to Use LinkedIn to Grow Your Business 

For entrepreneurs and small business owners, branding and lead generation are top priorities. Trish Thomas, founder of EDGE Career Solutions, will share her LinkedIn strategies for building a steady sales pipeline and referral network that have resulted in tremendous growth for her local business.

Geared towards intermediate and advanced LinkedIn users, this hands-on workshop in the library’s computer lab will help you get the most out of LinkedIn features and functionality. Learn how to apply the concepts of social proof, KLT and TOM to attract prospects, build your professional network and stay in touch with your current clients. Discover how to incorporate social media into your overall marketing plan to establish your company’s brand online and drive more traffic to your website.

Attract your target market with:

• Optimized LinkedIn profile
• Branded LinkedIn company page
• The right kind of activity to promote engagement
• Effective social media marketing strategy

Space is limited; preregistration is required.*
(*The workshop will be in the Library's Computer Lab, where there
are 20 computers. You may bring your own laptop as well.)

Please have your LinkedIn account created prior to the workshop.

Presenter: Trish Thomas

Trish Thomas founded EDGE Career Solutions in 2009 to help people develop the tools, strategies and confidence to build satisfying careers.

A Career Coach, Resume Expert and Job Search Strategist, Trish applies 20+ years of experience in private practice, higher education career counseling and corporate hiring to help people move from where they are  to where they want to be. Trish is an active member of the Simsbury Chamber of Commerce and presents on career-related topics at local libraries and universities.