Being Found Online: SEO or Pay-Per Click? 

How does your website get found? How do you drive traffic to your website?? How do you reach prospects online?

Search engines are meant to provide users with the best possible results in order to address the user's questions and needs. You can take steps to make your website more detectable during these searches.

In this FREE workshop, business owners and marketers will learn about two basic online marketing methods: Search Engine Optimization (SEO) and Pay Per Click (PPC).

• What is Organic SEO?
• What is Paid Search?
• Comparing SEO and PPC
• SEO, PPC, and Your Specific Business
• Running SEO and PPC Together

Don’t miss this simple but informative session on how Search Engines can impact your Digital Marketing success!

Presenter: Jeffrey Cohen

Jeffrey Cohen has a distinguished career in the Computer Generated Graphics, Sales and Marketing, and Technical Support industries. He is VP of Sales at ImageWorks, LLC, a producer of independent small business commercial films.  Jeffrey previously owned American Screen Graphics, a silkscreen and graphic design firm.

Jeffrey has also been quoted in Time Magazine and has been published in Business 2.0 and WIRED. He is also the recipient of the 2016 “Best Web Developer” by the Hartford Business Journal.