Basics of Search Marketing

Lindsay will walk through the basics of search marketing, both PPC and SEO. You will learn some best practices tips and things to avoid whether you're managing your own search campaigns, or using another company. 

Search is the #1 driver of traffic to content sites, beating social media by 3:1, and 93% of online experiences begin with a search engine. How do you optimize search results to the advantage of your business? It is important to understand both SEO (Search Engine Optimization) and PPC (Pay-per-Click) for your online marketing.

Speaker Name: Lindsay MacDonnell

Speaker Bio: Lindsay MacDonnell works for Cox Media Group managing the SEO/PPC campaigns. Lindsay is a proud UT graduate and has worked in the search space for over 6 years.