Why You Need a Marketing Plan For Your Business

You need clear marketing strategies to incorporate into your business plan. Learn the importance of: choosing the right business name and branding, completing thorough research and development of your product or service, selecting the best distribution channels, and consideration of various affordable promotion options.

Learning Outcomes 

• Find important market and competitive data relevant for your business
• Gather the information needed to confirm the viability of their business concept
• Understand the likely costs associated with moving forward
• Understand the importance of the 4 P’s: Price, Product, Place, and Promotion with an emphasis on pricing
• Clearly define the inputs required to develop a defensible marketing plan.

Participants are encouraged to ask questions that relate to their specific businessconcept, as well as to share insights gained from their business experience to date.

The Presenter: Tom Tjerandsen

Tom Tjerandsen recently retired as CEO of a multi-billion dollar food company. For 12 years he taught both graduate and undergraduate evening classes in Marketing and Advertising at San Francisco State and Golden Gate Universities.

Register Now!

Registration Costs

General Public: $35 for early registration.

Veterans: Free admission is available for this class.

Students: $20 

Contact Information 

PO Box 6083

Santa Rosa 95406

p. 707.571.8342

e. info@score450.org