Saturday, October 21, 2017 from 11:00 AM to 4:00 PM EDT
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To view the outline for the entire series, CLICK HERE for a summary curriculum.
SUBJECT MATTER FOR SESSION 3
Science, Industry and Business Library (SIBL)
188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016
SCORE NYC Workshop Committee
SCORE NYC
212-264-4507
workshops@scorenyc.org
Session 3
Designing Your Upfront Website and Search Engine Optimization
In Session 3, you will learn about how to make your digital website appealing to your online market. Building on the research and planning stages covered in Section 2, these are the tools to ensure that your website as it appears online will attract the traffic your business needs to flourish.
You will explore the actual design and look of your website and how it enhances your ability to benefit from Search Engine Optimization(SEO) and Marketing Technology Tools (MarTech). The session will identify how you can use other Google resources such as Webmaster, Search Console and Analytics to fine tune your approach and ensure optimum results.
At the end of this module, you will have the knowledge to:
This Digital Marketing Master Class is designed for those who are ready to take their Internet Marketing and Ecommerce efforts to a highly effective level. This six-session course is a certificate program. Individual sessions are offered as well.
Listen to what participants have been saying about this workshop series:
“Packed with relevant Information!”
“Total Pro, excellent!”
“Full of information and so inspiring.”
“More information than I could hope for”
“Clear and directly usable insights”
“Super knowledgeable instructors with high level of engagement”
“Included extra material clearly and frequently”
“I really enjoy working with Maurice and Kenny”
That says it all.
This series includes a wealth of education, information, and resources about how to use digital marketing technology tools that are often free or low-cost.
If you are ready to use digital marketing to establish and grow your business by reaching your target customers consistently, this is the workshop series for you. It will provide knowledge of the marketing technology landscape that will be invaluable to you and your company or nonprofit.
Digital marketing is the marketing reality of the 21st century, and if you are not reaching your customers by using it effectively, chances are strong your competition is, or is about to.
At the end of this six session series, you will be ready to compete online!
This is Session 3 of the Digital Marketing Master Class Certificate Program
Among the topics covered in the six-week series are:
For an outline of the first session in the series, please see the description at the top left of this page.
Presenters:
Maurice Bretzfield
Maurice discovered the internet in 1994 and has pursued
Digital Marketing ever since. The founder of two Digital
Marketing startups, he has represented The Disney Company, The Microsoft Corporation, MTV, Sony Music and many more.
Kenny Soto
Kenny Soto is a millennial digital marketer learning Social Media Marketing, Search Engine Optimization, Video Editing & Production, and more. Currently a new teammate at VaynerMedia, Kenny provides his digital marketing expertise to coordinate between media buying and media planning teams to ensure execution of all tasks. He provides pro bono marketing services for SCORE NYC and assists in mentoring sessions for clients who need specific expertise in digital marketing.
Kenny's focus is to acquire as much knowledge in data science and media as possible, before pursuing a career in civics, policymaking, and jurisprudence. Starting off as a Campaign Manager or as an assistant to a Communications Director.
With Special Guest Speakers
Classes may be taken singly or as a Certificate Series of six.
Workshop fees: Certificate Series $595, single session $125.