Understanding How and Why Individuals Buy 

 

What you will learn: 6 keys to sustained business development success:

ü How to build Trust Relationships

ü Greatest influences on prospect & customer buying

ü How networks and connections create unlimited prospect opportunities

ü How to leverage the Buying Decision Model ü Why creating customer evangelists will be your best source of new business

ü What it takes to have a “Competitive Advantage”

 

Bob Lambert is a founding partner of Samurai Business Group LLC®, a leading training and consulting firm specializing in improving performance with sales and sales management training to professionals engaged in B-2-B business development and sales. He has over 35 years of experience in strategic business development, marketing sales, and sales management for Global 50, Fortune 500 companies as well as being the founder of four successful entrepreneurial start-up companies. Bob has successfully coached, mentored, and trained people during his career. Several have gone on to become top executives at Fortune companies or founded successful companies. Many of Samurai’s clients have experienced 2 – 3X increases in sales revenues.

 

 

 

Questions and Networking after the event ends at 8:30PM and continuing until 8:45 PM