Workshop: Know Your Customers, Increase Your Profits 

Know Your Customers, Increase Your Profits -- This Northwest Indiana SCORE workshop is designed for current and prospective business owners.  This one-hour information-packed workshop will explore the importance of knowing the needs and wants of current and potential customers...and why such knowledge is critical to the growth of any business.  Using real world examples we will explore the various approaches a small business can use to tap into the factors that generate customer loyalty and greater profits.

This workshop will be held on September 27th at 9:00 am at the Valparaiso Chamber of Commerce.  There is no charge for this workshop and attendees will receive a copy of the slide presentation. Coffee will be served. All attendees will be entered into a drawing for Guerrilla Marketing Research written by the presenter. Limited seating is available and registrations are required.  To register, click on the link below.

SCORE mentor Bob Kaden has owned and operated two marketing research companies and conducted over 5,000 research projects.  He is also the author of Guerrilla Marketing Research—Marketing Research Techniques That Can Help Any Business Make More Money and MORE Guerrilla Marketing Research---Asking the right people, the right questions and using the results to make more money. 

He frequently lectures on various marketing research techniques that help explain why consumers behave as they do.  He also assists companies with planning their marketing research efforts and applying the results.