A good business plan is the key element for launching or growing a business enterprise.  But the business plan is not a "once and done" document to be put on the shelf.  Successful businesses know how to use the business plan to run their enterprises.  This presentation focuses on what a business plan is and what it is not.  The attendee will learn why the business plan is so important and how it is used to make a variety of business decisions.  The presentation concludes with a discussion of the various components of the business plan and their place in the document.