Strategies for Extraordinary PR
on an Ordinary Budget
WNG Communications Roundtable
Wednesday, November 29, 2017
4:00 PM - 6:15 PM
Please join the WNG Communications Roundtable when we meet with Jennifer Farmer, PR Expert and Author of Extraordinary PR, Ordinary Budget. Welcoming remarks will be offered by Meghan Dotter, Principal at Portico PR.
About this Session:
Do you have a big idea that deserves national attention, but lack the big agency budget to execute? Jennifer will explain the framework behind maximizing PR results with limited resources based on her new book "Extraordinary PR, Ordinary Budget." She'll discuss the importance of being credible, creative, responsive and relentless (CCRR framework) as prerequisites for generating favorable media coverage. Designed for small business owners, executives at non-profits, development professionals and communicators, this workshop will give attendees some actionable ideas to promote their work. Her book will be available for purchase at the event.About Our Presenter:
Jennifer R. Farmer
Jennifer R. Farmer is an author and leading professional in communications strategy. She has made her mark in social justice movements for close to 15 years having held a number of senior leadership positions with PICO National Network, Advancement Project, the Service Employees International Union, SEIU District 1199 (WKO) and in the administration of former Ohio Governor Ted Strickland. She is the founder of Spotlight PR, whose mission is to develop and distribute high-impact communications workshops and training. Additionally, Jennifer serves on the advisory board for the National Center for State Courts' Community Engagement in the Courts initiative and is a member of the University of Rochester Diversity Advisory Council. You can find Jennifer on Facebook and follow her on Twitter @Farmer8J.
WNG Communications Roundtable:
This session is convened by our WNG Communications Roundtable, which supports professionals faced with challenges in communications, public relations, marketing, investor relations and public affairs.
Join us on LinkedIn: WNG Communications Roundtable.
Event Registration:
Advanced/paid registration is required to attend.
Attendance is limited.
$20 for WNG Members
$40 for Non-Members
Join & Go:
$90: Become a new/first-time WNG Member ($90 annual dues) and attend this particular event at no extra cost: Apply Online. Note: This option is not available for WNG Members whose memberships have expired.
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Cancellation Policy: WNG 48-Hour Cancellation Policy applies to this event.
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