Increase the Chance to Succeed in Your Start-up Business - Part II 
Smart Way to Write a Marketing Plan + 
Recruiting and retaining quality employees

When

Friday, December 1, 2017 from 10:00 AM to 1:00 PM
Site Registration: 9:30AM
Add to Calendar 

When

Part 1: Friday, November 17
from 10:00 AM to 1:00 PM CST

Registration: 9:30 AM
Add to Calendar 

Part 2: Friday, December 1
from 10am to 1pm

Where

Palm Center
5330 Griggs Road
(3rd right turn at Griggs after MLK)
Houston, TX 77021

 
Driving Directions 

Contact

lalitha.raman@scorevolunteer.org 
713-487-6565 

About Us:

SCORE is an all-volunteer group with real-world business experience, dedicated to your success.

Our Mission: Help Small Businesses Succeed.
Our Mantra: We educate, counsel, mentor.
Founded in 1964, SCORE, "Counselors to America's Small Business", is a non-profit association and a Resource Partner of the U.S. Small Business Administration.

For more information, go to www.houston.score.org

Topic 1 - Smart Way to Write a Marketing Plan

Whether you are starting a new business or expanding an existing business, a written marketing plan is a MUST. In the workshop, you will learn to;

  • find research resources 
  • identify your target customers and competitors 
  • price your products and services
  • develop a BRAND image and Unique Selling Proposition (USP)
  • develop your marketing message 
  • prepare marketing materials 
  • use low cost methods for promoting your business 
  • write a marketing budget  

Presenter: Jeffrey D. Jones, ASA, CBA, CBI
Jeff is President of Certified Appraisers, Inc., where he manages the firm's multidiscipline appraisal practice that includes valuation of businesses, machinery & equipment and real estate. He and his staff have been involved in the sale of over one thousand small and midsize businesses since 1976.

Jeff is the co-editor of two books published by John Wiley & Sons: “Handbook of Business Valuation” and "Mergers and Acquisitions Handbook for Small and Midsize Companies". 

Topic 2 - Recruiting and retaining quality employees

In most businesses, employees are the most important and vital resource. Recruiting and retaining quality employees is a challenge all companies face in order to be competitive. So is complying with a growing number of laws, regulations and best practices.  In the workshop you will learn how to find, hire, and retain the best employees and the different tools/resources available that will help you perform the tasks required in human resources.

Presenter: Cheryl Harris Brown, founder Innovative Business Service

Cheryl has more than 30 years of business management experience, including 20 of those years working for several small and mid-sized companies and more than 10 years running her own firm. Those positions afforded her a client’s perspective and appreciation for high quality service. She advised and helped small businesses improve and manage their business.