When
Tuesday, March 13, 2018 from 10:30 AM to 12:30 PM EDT
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Cost: $30 In Advance; $50 At The Door
Instructor:
Melissa Perlman, Founder & President BlueIvy Communications
Melissa is the founder and President of BlueIvy Communications, a South Florida-based PR & Communications agency focused on helping businesses, organizations and entrepreneurs achieve their communication goals while simultaneously growing their customer base. Prior to founding BlueIvy Communications, Melissa spent seven years at Office Depot’s global headquarters as a member of the company’s corporate communications team. Before joining Office Depot, Melissa honed her writing skills as a journalist and assistant producer with numerous newspaper and TV broadcast channels in South Florida, New York City and New England.
Where
SCORE Learning Center500 S. Australian Ave
Suite 115
West Palm Beach, FL 33401
Driving Directions
"Strategic Marketing Methods for the Success of Your Business"
Certificate Program
Workshop #2: "Public Relations & Branding"
Tuesday, March 13th
-Limited to 16 Seats!-
This workshop will focus on identifying your company’s brand, developing appropriate and consistent messaging, and sharing it with the right audiences (including media!).
Learn how to identify what “pitches” or story angles will grab the attention of a journalist, and just as important, how to get it to the right person.
During this workshop, Melissa Perlman of BlueIvy Communications will talk about the following:-
-Creating your brand and your story
-Developing and writing message points
-Writing a press release and pitch letter
-Identifying the right media contacts and contacting them
-Getting in the newspaper (or on TV)!
-Limited to 16 Seats!-
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