Contact:

Joseph Sousa 
Pasco-Hernando SCORE Chapter 439 
score439@verizon.net 
(727) 842-4638 

When

Tuesday, January 23, 2018 from 5:30 PM to 7:30 PM EST

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Where

Land O Lakes Branch Library 
2818 Collier Pkwy
Land O Lakes, FL 34639
 

 
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How to Use Internet Marketing 

Attendees will obtain an understanding of the Internet Marketing technologies and how they may help to enhance the ability of a small business to reach customers and communicate their brand, products, and services.

This workshop is part of a curriculum addressing doing business on the internet.  We also offer a workshop on Using the Internet in Your Business.  This Internet Marketing workshop takes the next step with a look at E-Marketing and the efforts/knowledge needed to effectively implement a marketing campaign using the internet. The workshop is divided into five focus areas: 

  • Search Engine Marketing
  • Search Engine Optimization
  • Web Analytics
  • Social Media
  • E-Mail Marketing

This workshop also provides a foundation of E-Marketing knowledge to establish a baseline for further one-on-one SCORE counseling and a prerequisite to more advanced E-Marketing and or E-Business workshops to follow.