When

Saturday, January 20, 2018 from 9:00 AM to 12:00 PM PST
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Where

Finley Center 
2060 W College Ave
Santa Rosa, CA 95401
 

 
Driving Directions 

Contact

Jim Kane 
SCORE Chapter 450 
707-824-9862 
james.kane@score450.org 
 

Learn how to use Relationship-Driven Marketing and Selling to build your client base and grow.

In this hands-on workshop we will teach you the relationship-driven marketing and selling techniques you will need to close more business in 2018. You will learn what to say and how to say it to get the best results.  This is the most effective way to attract prospects and close business in today’s highly competitive markets.  You will learn the five essential skills you must use to build trust and the seven critical skills you will need to influence clients without using hard sell tactics.

 At the end of this workshop you should be able to:

1. Build trust with your prospects and clients by:
  • Showing your client you really care,Demonstrating competence,
  • Showing sincerity with words and deeds,
  • Being reliable at all times,
  • Understanding your client’s needs from their perspective.

2. Improve your influence with prospects and clients by:

  • Building likability to kick-start your client relations,
  • Using reciprocity to make lasting mutual relationships,
  • Keeping commitments and being consistent with your prospect or client,
  • Establishing social proof through testimonials and stories,
  • Using the scarcity principle to drive demand and action,
  • Establishing your authority with clients and prospects,
  • Maintaining neutrality when speaking to influence.
Workshop PresenterJeffrey Schmidt

Jeffrey Schmidt is uniquely qualified to teach this workshop on relationship marketing and selling. Jeff has helped sustainable and socially responsible companies promote products and services for more than 30 years. He is an expert in developing cold-calling marketing campaigns and personal selling techniques that relied on relationship building to grow business. Jeff has made every mistake possible over the years. This knowledge and experience gives him the ability to teach you how avoid mistakes and pitfalls and focus on what is important for your success.  

 

Registration Costs

General Public: $35 for early registration.

Veterans: Free admission is available for this class.

Students: $20 

Contact Information 

NorthCoast Score
PO Box 6083
Santa Rosa 95406
p. 707.571.8342
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