Simple Steps for Starting Your Business: A Five-Part Series

Part 2: Marketing Strategy & Research

Want to start a business but don't know where to begin? This workshop series, conducted by a team of professionals will give you the boost to get you on your way!

In Part 2 of this five-part series, learn the importance of market research and planning to start-up and build a competitive and successful business. Emphasis will be on the sound market positioning of a small business' products or services within its target market that will enhance profitable sales and success.

Check-in is at 5:45pm and the program starts promptly at 6:00pm. Space is limited so please register early by calling the Library at (203) 438-2282 or visit www.ridgefieldlibrary.org. Snacks will be served. Attendees are expected to attend all five sessions and those who attend at least four classes will be given a certificate of class completion. Snow dates are scheduled for the following day (Wednesday).

Other workshops in this series (all events will be 6:00-8:30pm)

Tuesday, February 27: Self-Assessment/Business Plan

Tuesday, March 13: Website and Social Media Marketing

Tuesday, March 20: Financial Reporting & Planning

Tuesday, March 27: Funding Sources/Conversations with Entrepreneurs