Where
Arlington Economic Development Office1100 North Glebe Road
Suite 1500
Arlington, VA 22201
Driving Directions
How to Market Your Business or Service via a Mobile Phone - 2/27/18
Your customers/clients are viewing their phone on average 150 times a day. Also businesses have found it more difficult to deliver their message via email or social media, because of the influx of content delivered to their inbox each day.
Staples, Chipotle and Bath & Body Works are not the only businesses using text marketing. Consultants, Non-Profit Organizations, and other service industries are also using text to direct their communities to their websites, and their social media platforms.
You will learn:
- The importance of making sure your website is mobile friendly.
- How to use mobile applications, mobile websites and text marketing to market products and services of any business directly to its customers
- How to combine social media and mobile marketing to communicate with new and existing customers
- How to develop and run mobile marketing campaigns
- How to automate marketing activities with mobile marketing
Instructor Bio:
Jennene Biggins, Principal of Get a Business Mobile App.com and J Biggins Consulting brings over 19 years Internet and Social Media Marketing experience to her small business clients who seek to build an online presence for their products and services. Jennene is a graduate of Howard University and Principal of the Get a Business Mobile App.com and J Biggins Consulting, a boutique Digital Marketing Agency specializing in assisting small businesses leverage the power of the World Wide Web and Web 2.0 Strategies. J Biggins Consulting’s clientele includes various hospitality companies, non-profit organizations, online magazines, entertainment companies and numerous small businesses.
Jennene’s expertise in the digital marketing field encompasses social media marketing strategies (Facebook, Twitter, etc.), online reputation management, email marketing, video marketing and mobile marketing. As a Mobile Marketing expert Jennene is responsible for the development and execution of Get a Business Mobile App.com's mobile strategy which includes SMS Text Marketing, Mobile Websites, QR Code Strategy/Implementation, Mobile Applications and M-Commerce platforms.