Building an Effective Company Culture 

We all know that an effective company culture is important. It keeps employees actively and passionately engaged, it drives results, it facilitates internal communication, and it impacts innovation and customer service. It is not enough to have a great product and strategy to be successful, a strong culture is essential to make it all work. Culture is often seen intangible and difficult to influence as it involves attitudes and behaviors that employees as a group have. At the end of the workshop, you will have gathered insights into what you can do to build the company culture that best fits your business.

Speaker: Mercedes de Miranda

Mercedes will facilitate the workshops. She is an experienced business mentor who has worked with entrepreneurs from all over the world to start and grow their businesses. The Business Model Canvas is a tool she uses often with her mentees to work on business strategy and to focus the efforts of the entrepreneur. Mercedes’s background is in general management, business development, consulting and finance and she holds a MBA from the Wharton Business School. She has worked in both large and small businesses, where she thrived on creating new business opportunities. Mercedes has a passion for enabling others to achieve their goals.