Intro to Inbound Marketing for Small Business

Consumers are tuning out traditional marketing tactics, so how do small businesses create demand? It's time to focus on gaining market share through attraction rather than promotion. In this FREE workshop, learn the basics of Inbound Marketing to drive sales!

What is Inbound Marketing? It is a holistic data driven approach to marketing that attracts buyers to your brand and converts them into customers. With this approach, customers will find you!

This seminar will cover the basics of Inbound Marketing including:

Buyer Persona Definition
Tools, Process, Strategy
Execution

Companies that truly understand how this works are increasing market share. Determine how to help prospects find your company in the early stages of their decision-making process, leading to a stronger influence on their future buying decisions!

Presenter: Jeffrey Cohen

Jeffrey Cohen has a distinguished career in the Computer Generated Graphics, Sales and Marketing, and Technical Support industries. He is VP of Sales at ImageWorks, LLC, a producer of independent small business commercial films. Jeffrey previously owned American Screen Graphics, a silkscreen and graphic design firm.

Jeffrey has also been quoted in Time Magazine and has been published in Business 2.0 and WIRED. He is also the recipient of the 2016 “Best Web Developer” by the Hartford Business Journal.