Marketing Basics for Small Business

January 18th - Marion Library

The marketing plan is central to the success of any business. Developing a marketing plan demands a comprehensive assessment of everything that is required to effectively and profitably connect the company, its products and services to customers.

Workshop summary: Unless every step is carefully considered, business owners risk leaving the process of “selling something” to chance. We will explore the disciplines of marketing and the practical elements of developing an effective plan, and we’ll give you suggestions to help you begin writing your marketing plan. Register today.

What we'll cover:

Defining your product’s niche: why customers should buy from you instead of your competition

Identifying your “ideal customer”

Determining your promotional messages and effective communications channels

Budgeting for effective marketing strategies

Not to be missed if you want to be successful. You get this right.....You Win.

A top-level overview, including ideas to help participants to begin work on their specific plan. Each SCORE workshop is taught by an expert on the subject. Open to the existing or aspiring small business public....No-charge.

Save a Seat.....Click on Register button below !

Your Instructor: Mike Humbert

Mike Humbert has built a 30-year career in developing and implementing effective strategies for profit and non-profit organizations. He has created strategic business plans and marketing, public relations, employee motivation, and culture building initiatives for companies large and small. In 2005, Mike began development of The Alternative Board in Eastern Iowa and has since worked with hundreds of business owners in the growth, success and profitability of their respective businesses. He also serves on the boards of a wide array of non-profit organizations. A graduate of the University of Iowa, Mike has been certified as a strategic business leadership coach and accredited by the Public Relations Society of America.