Entrepreneur Master Classes 4-6
Please join us for Entrepreneur Master Classes 4-6
A series of short Workshops designed to provide the busy entrepreneur with the concepts, information and guidance available from experienced professionals in a multi-media, interactive setting.
The series continues with three evening sessions on:
January 25, 2018 – Instant Influence
February 15, 2018 – Pre-Suasion
March 29, 2018 – Buyology
All sessions are free of charge and each event will be held at the Willingboro Library starting at 6:30pm and end around 8pm.
Join us for one, two or all three of these informative sessions.
SEE — HEAR — DISCUSS — NETWORK — LEARN
Refreshments will be served.
Attend these interactive “Entrepreneur Master Class” workshops to learn, discuss and network with other like-minded people. You will walk away with at least one insight that you can apply to your existing business or to the one you’re thinking about launching.
"Instant Influence"
How to Get Anyone to do Anything Fast
Would the ability to influence your customers, your work colleagues, your partner or even your children be valuable to you? Renowned psychologist and professor at Yale University, Dr. Pantalon shows us how to achieve instant influence in six simple steps. Drawing on three decades of research, Dr. Pantalon’s easy-to-learn method can create changes both great and small in 7 minutes or less. This scientifically tested method succeeds in every area of work and life by helping people tap into their deeply personal reasons for wanting to change and finding a spark of “yes” within an answer that sounds like “no.”
Attend this session on January 25th to explore how you can be a master of influence.
"Pre-Suasion"
A Revolutionary Way to Influence and Persuade
(Inc.com’s Best Sales and Marketing Book of 2016)
The author of the legendary bestseller Influence, social psychologist Dr. Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.
From advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Dr. Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
Attend this session on February 15th to learn the techniques a person should implement to become a master persuader.
"Buyology"
Truth and Lies About Why We Buy
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
Attend this session on March 29th to understand what is going on in your customers’ brains and learn techniques you can use to influence them to choose your brand over another.
The Entrepreneur Master Class workshops are being led by Kartik Bhavsar, a Strategic Adviser with Atrium Advisers LLC, in partnership with the Southern New Jersey chapter of SCORE.
Kartik Bhavsar is a certified executive coach and a leadership expert with over 12 years of experience consulting and coaching leaders in the Department of Defense, private companies and non-profits. Most recently, he served as the lead executive coach for Lockheed Martin’s $13B business area, helping his clients grow the business and increase profitability. He brings his expertise in entrepreneurship, strategic planning, and leadership effectiveness to support clients of Atrium Advisers.
Atrium Advisers is a business coaching and consulting firm specializing in helping people develop leadership capabilities, achieve their highest potential, and make the impossible possible. Their flagship leadership program—Atrium Academy—is a high-performance development program for managers that translates into serious results for their organization.
Attendees will have the opportunity to meet and sign up with a SCORE mentor for additional support.