All Your Sales Questions, Answered 

Manage key selling challenges through selling skills that can managed

Who should attend?
Anyone involved, interested and/or responsible for growing your company’s sales.

Overview

This interactive workshop will focus on the tips and techniques you need to sell effectively. The moderators, both seasoned sales executives, will lead participants through a collaborative conversation to find out the most challenging issues facing them and their organizations in selling their products/services. During this forum, participants will explore their own unique selling challenges with input from their peers.

During the conversation, you will have the opportunity to define your target market, list your product’s features and benefits, and practice your sales skills in a brief simulation. Workshop will describe how selling techniques like establishing rapport, probing, handling objections and closing the sale can overcome the fear of selling that so many experience. You will emerge with the realization that selling is a learned skill, accessible to everyone.

At the end of the workshop, you will be able to:

• Explain why selling is everyone’s job
• Describe how making customers feel important is key to establishing rapport
• Distinguish between your product’s features and benefits
• Summarize the four step sales call process: Rapport, Probing for Needs, Matching needs to benefits and Summarizing/Closing
• Discuss how summarizing needs and benefits supports the sale
• Understand the “how to” of selling with integrity, without being “salesy”

Instructors:

Robert Serabin

Robert Serabin is a Sales and Marketing professional having more than 30 years’ experience in Aerospace, Industrial and Commercial markets. He graduated from Carnegie Mellon University with a BS in Mechanical Engineering. He also holds a MBA from Baldwin Wallace College. He has worked at both large and small companies, including his own consulting company. He has been a Score mentor since June 2014.

Ivy Slater

Ivy Slater is the CEO of Slater Success (www.slatersuccesscoaching.com) where she advises C-Suite Executives and upper level managers on creating clear strategies that provide instant impact in their sales teams and on their bottom line. She has partnered with hundreds of CEOs and top level managers to reenergize their businesses, revive stagnant sales and develop actionable plans designed to outperform previous expectations and projections. She speaks all over the country at corporate conferences, seminars and workshops.

Workshop fee: $59 with online registration; $69 walk-ins

There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to workshop).

Register Now!