How to Plan, Shoot and Edit Your Own Videos 

Who should attend? 
Those who have an online presence, a small business, or are solopreneurs and want to utilize video to attract, engage and convert new customers

Overview

Sometimes we aren’t aware that we already possess the very tools we need to market a small business. Home-grown video is such a resource.  This workshop teaches you how to successfully integrate video into your overall marketing strategy. It shows you how to attract, engage convert and monetize customers using professional video content, based on tools you already have, in the most cost and time-effective way possible.

The workshop covers the 5 steps in the video marketing process: (1) strategy; (2) storytelling; (3) shooting; (4) editing; and (5) distribution. Checklists and handouts will help you remember and use what you learned in class.

At the end of the workshop, you will be able to:

• Define video marketing strategy and the video style that works for you
• Describe what kind of content works for you to produce yourself and how/where to find content for your videos
• Outline how to shoot a “talking head” video, what to look for in shooting a background video and how to edit a video on your smart phone
• List factors to consider in choosing the right hosting service
• Discuss how to upload videos, and ensure videos get optimal exposure on YouTube
• Select appropriate resources from a list of cool and free/low-cost video marketing resources

Facilitator:  Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Instructor:  Nina Froriep      

For 20 years, Nina Froriep has been in the business of helping small businesses and solopreneurs produce their marketing videos and training them to make their own videos. Her background as a video marketer helps her clients combine standing out from the crowd and market on a budget.

 

Workshop Fees:

Online registration $59, walk-ins $69

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door; bring SEAP form to workshop).

Register Now!