Marketing To Grow Your Business - 3/15/18
Growing a business is a challenge. You start with business and marketing plans and with the best advice you can find. You work hard but sales aren’t happening as fast as you would like. You find that the customers that you had hoped to attract, those who value your product/service, are not the customers you are attracting. And you question whether you are doing the right things to promote your business.
This workshop takes a holistic view of marketing with the premise that a linked marketing and sales plan, done well, will drive sales and to the right customers, improving profitability and referrals. You will revisit your value proposition, ideal customer(s), what you are doing to promote your business and to close sales and will compare these with what your competitors are doing. We will also walk through how a well-devised social media plan can leverage your other promotional efforts to bring in more qualified leads. This workshop is recommended for people who are already in business who seek to grow their business. Students are strongly encouraged to deep dive into their business using the Pre-Work templates we will provide before attending this full day workshop
Preparation: Before the workshop, participants will be provided with an assignment that we ask be completed and brought to the workshop. This assignment should take 2-3 hours and will enhance the value you receive from this educational experience.
Instructor Bios:
Ed Shanahan has 28 years experience in communications industry working for service providers and management consulting firms. He had full P&L responsibility and helped build the largest independent telecom consultancy from start in 1991 to IPO in 1999, through retrenchment in 2006. He launched his own consultancy and operated it profitably in 2006-2008 and has worked with service providers and companies that support service providers in the US, Canada, South America, Europe and Southeast Asia. His experience includes sales, sales operations, software product marketing, information technology management, program/project management, process re-engineering and operations. Ed has an MBA from the University of Maryland
Ellen Brotman founded and operated a successful, award-winning, local interior design firm for more than forty years. Ellen worked with clients to create beautiful and functional living spaces, leveraging her skills of creative thinking, communication, and problem solving. Ellen and her firm worked with small businesses, corporations, and individuals in a broad range of projects and venues; including several of Washington’s most successful restaurants, offices, corporate headquarters, as well as private homes. Ellen was a board member of the Metro chapter of the American Society of Interior Designers (ASID) and holds a Bachelor’s degree in fine arts from Boston University.
Jennene Biggins brings over 19 years Internet and Social Media Marketing experience to her small business clients who seek to build an online presence for their products and services. Jennene is a graduate of Howard University and has founded and operated two successful online businesses, prior to launching her Digital Marketing Consulting company in 2007. Jennene’s expertise in the digital marketing field encompasses social media marketing strategies, online reputation management, email marketing, video marketing and mobile marketing.