You’ve Got the Marketing, But Do you Have the Messaging? - Tuesday, March 27, 2018 

Learn how to craft the perfect messaging and make the most of your marketing efforts in our next free workshop. Messaging involves how you convey your product's value, brand attributes, and market niche. There are numerous competing products out there and no shortage of marketing platforms vying for customers' attention, but messaging is how you can make your business stand out. 

* Creating consistent messaging in marketing platforms 

* Measuring messaging effectiveness 

* Avoiding messaging clichés 

Larry Weiner has practiced public relations for nearly 30 years. His contributions to the field earned him induction into the prestigious Public Relations Society of America College of Fellows and he's taught public relations at Montclair State University since 2003. In his private practice, Larry worked with such corporate giants as Pepsi-Cola, Allied Signal Corporation, and McGraw Hill Financial Credit Union. He's worked with scores of entrepreneurs, such as Tom Maoli, host of WABC radio's "Go Big or Go Home" and LPGA Hall of Fame golfer Lorena Ochoa.