Columbus OH 
Where
Panera Bread Conference Center875 Bethel Road
Olentangy Plaza
Columbus, OH 43214
Driving Directions
How to Create a Revenue-Generating Marketing Plan
In order to grow your business, as part of your overall business plan, you need a strong marketing plan.. A well-defined marketing plan will help you focus your time, energy and money on the marketing activities that will yield the greatest returns. Learn SCORE’s easy to implement, step-by-step process for creating a marketing roadmap to grow your business.
This workshop gives you a complete set of tools to help you create, implement, and track a revenue-generating marketing plan. You’ll receive:
- Workbook with 75+ links to FREE information
- Marketing plan template
- Complete guide to FREE research tools
- Buyer Persona template
You'll Learn How To:
- Think strategically
- Create measurable business and marketing objectives
- Define your target market
- Identify your ideal customer
- Conduct market research using FREE online tools
- Develop your most effective communication message
- Define the best methods communicating with your customers.
- Define your customer buying cycle, and the how to keep customers engaged along the way
- Use metrics to track which marketing tactics deliver the best results
A marketing plan is an essential tool for business that turns your marketing efforts into a planned investment rather than a hopeful risk. Think of it as a roadmap to guide you toward successfully promoting and growing your business.
What To Bring
Either a laptop or paper & pencil.
Click here for Full Agenda
Our Speaker: John Rhind
John is a creative marketing communications leader with over 35 years of experience. He’s helped dozens of Fortune 500 companies build strategic marketing programs that combine digital and traditional marketing approaches to deliver measurable results. John is a Certified Inbound Marketing Professional, has a Bachelor of Science from the Scripps School of Journalism / Public Relations at Ohio University, is an active community volunteer, and is one of our Columbus SCORE volunteer mentors.
Parking is free. Pre-registration is required with a $25.00. Select the PayPal payment option to pay with regular credit card or PayPal account.
All Veterans receive a $10.00 discount. When registering enter the discount code VETERAN. A valid ID will be required at the door.
Columbus OH SCORE Chapter provides FREE Counseling and Low Cost Workshops to new and existing businesses in the Franklin, Delaware, Union, and Madison and Central Ohio counties. Visit us today to learn more.