When

Wednesday, March 14, 2018 from 4:00 PM to 6:30 PM PDT
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Where

Finley Center 
2060 W College Ave
Santa Rosa, CA 95403
 

 
Driving Directions 

Contact

Jim Kane 
SCORE Chapter 450 
707-888-6608 
james.kane@score450.org 
 

Social Media Marketing - Increase Your Sales and Build Your Business

Learn How To Use The latest Social Media strategies to increase sales and build Your business.

In our hands-on workshop we will teach you:

  • How Social Media marketing can help you building your business and improve your bottom line.
  • Where and how to start your marketing campaigns to be most effective.
  • How to determine which social media platforms will give your business its best exposure.
  • How to develop the Social Media strategies that will work best for your business.

Get answers to your social media questions! Determine which tools and strategies might be right for your business and how can you best make use of them. 

Background

Facebook  — Is Facebook right for you? For many businesses the answer is YES! Find out what works on Facebook and what doesn’t. Discover how to grow your business by targeting the demographic and geographic areas that are right for you. 

LinkedIn — If you have a business that sells products or services to other businesses you need to consider LinkedIn.

Twitter  — Can you explain how you can help people? If so having a Twitter account will help you interact with people who care about your message.   

Google+, YouTube, Pinterest, Instagram — Explore the latest Social Media tools and strategies that may be relevant to growing your business.

 At the end of this workshop, you should be able to: 

  1. Choose the best mix of Social Media platforms for your business and why,
  2. Understand how to work several top Social Media (SM) platforms,
  3. Understand how you can use and target Facebook ads and promoted posts to grow your business,
  4. Know when to be “social” and when and how to sell on Social Media,
  5. Be able to write copy that will engage, nurture and sell for your business,
  6. Understand how Social Media fits into a broader marketing plan.

Workshop Presenters:  Jeffrey Schmidt and Jula Pereira

Jeffrey Schmidt owns DeepSky Marketing, which serves the needs of sustainable companies and Agency for Earth, a social marketing firm. He is an expert in branding and messaging.

Jula Pereira is a leading social media consultant who works with e-commerce companies, local retail businesses, and socially conscious entrepreneurs to increase their sales and returning customers online.