Using Google SEO and Analytics for Small Businesses
Having a website with a professional appearance is essential for promoting your business. Monmouth SCORE is pleased to offer a series of seminars on using the resources available from Google to promote your small business. These seminars will be presented by Jim Mahlmann and Kate Rafferty from NetCetra LLC.
In this seminar you will learn:
1) All about SEO. Search Engine Optimization is the key to customers finding your website. How does it work and how can you move your small business site from page 25 to page 1 when a customer does a Google search ?
2) All about Google Analytics. Google Analytics measures what customers are doing when they click on your site. How long do they stay? Do they tell their friends? How often do they come back? What products are they looking at? Tricks to increase the customers interests.
This workshop is designed to be interactive and hands on. Bring your laptops so the presenter can work with you on your actual small business website to assist you in maximizing it's potential.
About Our Presenters:
James A. Mahlmann - NetCetra LC Managing Partner
James expertise at NetCetra includes: Web Design, Programming, Internet Marketing, Social Media, Email Servers, Web Hosting, Collocation Center for Businesses, Virtual Private Servers and Cloud Applications (Windows and Linux), Spam Filters and On-Line Back Up. He has played an active role in several business organizations including the Monmouth Ocean Development Council and the New Jersey Business and Industry Association. James was a Founding Member of the Coalition for Technical Education, an organization that works with businesses of all sizes and types to bring student interns into their environment and help them upon graduation.
Kate Rafferty - Marketing Manager at Netcetra
Kate manages the Internet Marketing services including but not limited to Search Engine Optimization (SEO) and Social Media Optimization. In addition to developing and executing digital marketing campaigns, she is also responsible for monitoring and reporting on the performance and modifying the strategy as needed to maximize ROI. This includes SEO activities, such as key phrase research, content development, and making website enhancements to increase rankings on all major search networks.
