Simple Steps 4: Sales and Marketing 

This is part 4 of the series of Simple Steps to Start your Business. You will learn about Sales and Marketing basics including product and services description, competition, pricing strategy, target markets and channels, Marketing strategies, Sales management, keeping and engaging your customers and much more.

Beverly is the founder and president of the Home-based Business Chamber of Commerce. She is sole proprietor of Diversified Small Business Services and Independent Bookkeeper for more than 20 years.  Her areas of expertise include home-based businesses, start-ups, non-profit development, bookkeeping, and business planning. She is a member of the American Institute of Professional Bookkeepers. She was honored as SBA 2012 Home-based Business Champion of the Year.