BACKGROUND: Search Engine Optimization (SEO) is the most common free approach to increase website traffic; however, it demands time, effort, and patience, that not every business can afford. Google Ads are an alternate and quick way to get new traffic or leads.
WHO SHOULD ATTEND: This workshop is for businesses that are seeking to boost website traffic and online leads through paid advertisements on Google.
WHAT YOU WILL LEARN: The 1st half of this workshop will be a presentation offering an overview of Google Ads, and the criteria and factors to consider before launching a Google Ad campaign. The 2nd half of this workshop will walk through the process of setting up a sample Google Ad campaign tailored to a specific budget, schedule, and audience.
ABOUT THE INSTRUCTOR
Jatin Patro is the Founder of the website, e-commerce, and marketing platform SharedMall. He is a Computer Science graduate with 20+ years of experience in hi-tech industry, including 14 yrs. at Intel, and 8 yrs. helping small businesses succeed online. Jatin is currently pioneering the deployment of a nationwide network of local search and shopping alternatives, and authoring a book on online sales and marketing, offering startups and SMBs a vision, hope, and guidance on how to succeed in the face of Amazon’s growing dominance.
Ticket Info: