Simple Steps For Starting Your Business - Session 3 

A free SCORE Small Business Workshop co-sponsored by Fairfield Library 

For those who have an idea about starting a business but don't know where to start, or those with a new business struggling to grow, this free, five-part workshop series conducted by a team of professionals from SCORE's Fairfield chapter will provide a solid foundation for your business to grow and thrive.

April 24, 2018: Session 3 Marketing Your Business

How do you find potential customers? You may have created and/or developed the best product or service in the history of the planet. But, if you can't find potential customers; if you can't find a way to tell the marketplace what business you have and why the customer should buy from you, it will be quite difficult to generate revenue.

Session 3, "Marketing Your Business", will focus on:

• Determining Your Competition
• Creating Your Marketing Message
• The "Elevator Pitch"! Do you have one? You will need one!
• Marketing Strategies to Reach Customers (including Social Media)

Presenter:  Daniel de Percin

May 1, 2018: Session 4 The Importance of Financial Information

The first of two devoted to the critical topic of Money. The importance of not only organizing your business' financial information but reporting it in a timely and accurate manner is critical to managing any business!  Module 4 will address the contents as well as the types and frequency of needed financial reports.

What Financial Systems should you be considering? (Desktop vs. Cloud-Based)?  Should your financial reporting be done as a "DIY activity"?  Versus retaining a Bookkeeper?  Versus hiring an Accountant?  An Entrepreneur must have a clear understanding of this financial information and its reporting components; particularly if the business has a future need for outside financing options. 

Presenter:  Barry Skalka

May 15 2018: Session 5 What's Next

Panel Discussion on Funding Options

With your Business Concept, Business Plan, Marketing Plan and Financial Reporting Documents completed, now comes the all-important task of raising the money necessary to jump-start your Entrepreneurial dream into reality.  This panel discussion will focus on the types of funding options available to the entrepreneur.

There will be representatives from traditional lenders, micro lenders, Government programs and, information on Crowdfunding.  There is a Q&A component of this panel.

Presenters:  Dennis Brown, Frank Alverado, Thomas Heaney