Marketing Your Business with Email

Presented by

Robert Clark, Managing Principal, LucidPointe

Susan Catalano, Managing Principal, JQLaCorte

Thursday, May 17, 2018, 6:30-8:30pm

The world is a whole different place than it was last year, and every business owner needs to ask themselves whether their marketing and online marketing efforts still make sense. In this rapid-fire session we will focus on email marketing and marketing automation and answer the question if marketing by email is still a good idea in 2018.

Topics we will cover:

• Online marketing fundamentals
• Permission-based and rented lists
• Getting your email opened, read, clicked
• Platforms: Email Marketing to Marketing Automation
• Top social marketing trends for 2018

Robert Clark is Managing Principal of LucidPointe, a boutique digital agency specializing in online marketing, email marketing, marketing automation strategy and execution.  He has over 30 years of experience advising businesses from SMB to Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, and information technology. Robert regularly presents to national organizations and companies of all sizes. LucidPointe is a Constant Contact Solution Provider and also recommends and uses a full range of email marketing and marketing automation platforms.

Susan Catalano is the Managing Partner of JQLaCorte, a full-service LinkedIn consultancy providing comprehensive LinkedIn based marketing, business development, and employee advocacy programs for businesses. Susan consults with companies and professional services firms on the innovative use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to clients and prospects, and promoting staff expertise. 

Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.  Susan regularly presents to national organizations and corporate & business audiences.

Sponsored by the Newtown Savings Bank, this program is free of charge. Snacks are provided and space is limited. Please pre-register here. All programs in this series will be held at the Maron Hotel, 42 Lake Avenue Ext. in Danbury, CT. Registration is at 6:15pm and the program will start promptly at 6:30pm.

Other workshops in this series

Thursday, April 26: Business Tips for Creative People

Thursday, May 3: Intellectual Property for Creative People

Thursday, May 24: Social Media Marketing

Thursday, May 31: Quickbooks and the Importance of Your Financials

SCORE of Western Connecticut provides free and confidential business mentoring to people who are starting or growing their business. Private one-on-one mentoring sessions are available at the following locations: Danbury Innovation Center, Newtown Municipal Center, New Milford, Ridgefield and Waterbury Libraries and the ERIC Innovation Center at Western Connecticut State University. Request a meeting at our website www.westernconnecticut.score.org.