Where
Housatonic Community College Beacon Hall, Room 357900 Lafayette Boulevard
Bridgeport, CT 06604
Driving Directions
Presenter: Bill Schloth
Bill Schloth has been investing in, managing, buying & selling start-up and emerging businesses for over 25 years. He spent 20 years as an investment banker working with a wide range of companies in various industries across the global. He has been involved with numerous IPO’s and enjoys the “thrill of a deal.” Mr. Schloth is a CPA and had an MBA in marketing from New York University.
Contact
SCORE Fairfield County111 East Avenue Norwalk, CT 06851
203-831-0065
score.fairfieldcounty@gmail.com
Culturally Relevant Marketing – “Our America is Multi-Cultural. So is the Opportunity”
A free SCORE Small Business Workshop co-sponsored by Housatonic Community College
Americans are living in multicultural communities, which represent new mainstream America. Brands that embrace culturally-driven populations’ buying power and unique product behaviors are poised to outperform in today’s competitive environment. Digital platforms provide a potent opportunity to effectively communicate to multicultural consumers.
- Tailoring content and messaging to attract audiences who increasingly expect their favorite brands to know who they are and anticipate their needs
- Defining the Culture you want to speak to
- Incorporating traditional values and combine dialects for market growth
- How to seek the right cultural specialist
- Why it is no longer about Content Marketing – brands must become cultural currency
To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website.
SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.