Driving Sales: Enhancing Success
Through a Kick-A Marketing Program

How do you build a good marketing program for your small business? In this FREE workshop you'll learn new marketing techniques and take away new skills in developing or enhancing an integrated marketing program.

Gain understanding and insight in:

• what an effective marketing program looks like,
• how the various pieces of the program come together synergistically,
• how to build a program inexpensively,
• how the program can support your Mission Statement,
• why this program shapes your “brand”,
• how to select the right marketing partners, and
• how to right-size common myths in the marketing world.

Mark Passacantando, RFC, MBA, ABI, Greater Hartford SCORE

Mark is an accomplished speaker and presenter at national and local conferences/workshops. He has started 5 ventures, served in executive management at several wealth management firms and served on the Board of Directors for Not-For-Profit organizations. He recently founded a firm in West Hartford, CT focused on developing exit planning strategies and business brokerage for privately held small- and mid-sized businesses. Mark is also a professor at Boston University after 17 years and taught at Harvard University for 10 years.