When

Saturday, May 12, 2018 from 9:00 AM to 12:00 PM EDT
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Where

Greater Naples Chamber of Commerce 
2390 Tamiami Trail North
Naples, FL 34103  

 
Driving Directions 

Contact

SCORE Naples 
SCORE Naples 
239-430-0081 
info@scorenaples.org 
 GROW YOUR BUSINESS            ONLINE with GOOGLE
MAY 12, JUNE 23
3 – SESSION HANDS ON SERIES
BRING YOUR TABLET OR LAPTOP

 

SESSION 2 (May 12)
BEST BEHAVIORS to BOOST YOUR GOOGLE RANKING

In this installment of our interactive Google workshop series, we will break through the smoke and mirrors behind search engine optimization. SEO is a set of ongoing behaviors and tactics which build website credibility and traffic over time.  During Best Behaviors to Boost Your Google Ranking, participants will learn about free tools that Google and other services make available to help research and monitor useful data.  Also, get tips on subscription services that are available to gain insights on powerful data to use for making fact based business decisions. Experience how to conduct competitor landscaping to prioritize the highest impact tactics to outperform them. Participants should come with their favorite device to engage in this hands-on workshop.

 WHAT WILL I LEARN?

  • Perform a free test of your website to identify issues that may be hurting your SEO
  • On-page vs. off-page SEO strategies
  • How to access free tools from Google ranking and organic traffic from SEO activities
  • Prioritizing SEO tactics based on target audience, competition and budget
  • Examples of content marketing and how to incorporate them into your digital footprint.
  • Best practices for shopping for and evaluating the benefit of professional SEO services
SESSION 3 (June 23)
DRIVING SALES from BUYING CLICKS with ADS on GOOGLE
WHAT WILL I LEARN?
  • Define digital ad jargon (e.g., PPC, CPC, CPA, PPV, CTR)
  • How to leverage a landing page to convert clicks into leads.
  • Best practices for testing ad campaigns on Google to control spending
  • Case studies of local businesses successfully driving sales with effective Google ad campaigns
  • How to retarget website visitors with ads on other websites they visit.
  • Best practices for shopping and evaluating ROI from professional digital advertising services.

 

Marketing Guru and Google Partner - iPartnerMedia

iPartnerMedia is a cutting-edge website design and marketing company with a strong track record of implementing SEO and SEM strategies with a strong ROI. As Google Partners, they are certified and verified Adwords experts with the know-how to get your business found online.