Special $10 Workshop: Lean Startup 

Who should attend?
This session is recommended for those starting a business and for existing companies considering a new product launch. 

Overview

Start-up founders have many positive characteristics. They are single-minded, action-oriented, determined and self-confident. Unfortunately, the same traits can sometimes lead to business failure.

That is because they do not first systematically evaluate the market for their products or services. Instead, they often embark on their businesses, believing single-mindedly in what they have to offer.

At the end of this workshop, you will be able to:

• Minimize such miscalculations using an evidence-based approach to starting and growing a business.
• Avoid the common mistakes that doom many entrepreneurs.
• Quickly test your startup ideas without spending a lot of money.
• Identify the value proposition that meets your customer’s needs.

After the workshop, put the training to work. Schedule a free follow-up discussion with a SCORE NYC Mentor to get you started.

Facilitator and Instructor:  Cynthia Franklin

Cynthia is a senior associate director of the New York University's Berkley Center for Entrepreneurship & Innovation at the Stern School of Business. There, she oversees the development of various programs that nurture entrepreneurial talent at NYU. Cynthia also teaches a popular course at NYU Stern, Getting to Launch: The Lean Startup Lab.  In addition, she is the instructor for Strategic Steps for Growth, a capacity-building course designed for CEOs of high-potential M/WBE firms offered in partnership with the NYC Dept of Small Business Services.  Cynthia is a "recovering entrepreneur" who, prior to joining Stern, was executive vice president of KIP Communications, an award-winning b-to-b marketing and media company she cofounded.  She holds an MBA from NYU Stern.

This workshop is presented at the low cost of $10
through the generosity of 

 

Please remember to bring your cell phone as you will receive an email with a link to your workshop evaluation form from the SCORE NYC Workshop Committee. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave. 

Register Now!