Driving New Business with Social Media and Email
Move prospects from Shoppers to buyers!
By using social media and email marketing, you can attract new business opportunities and move those prospects from a "shopper's" mindset to a "buyer's" mindset. For many businesses this sales process, called a sales or marketing funnel, can be automated, freeing you to manage your business while your marketing continues working for you non-stop in the background.
In this seminar we will:
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Discuss shoppers' needs in each phase of the funnel
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Describe personas and discuss how to build them for your business
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Identify what kinds of content to use in each phase of the funnel
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Discuss how and where to automate your marketing
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Review what software is needed for gaining marketing efficiency
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Share tips, tools, and techniques for moving prospects through the buying journey in a cost and time efficient way
Presenter Barbara Langdon:
For almost twenty years, Barbara has been helping small companies be successful using email and social media marketing to secure repeat business and referrals from existing customers. Barbara is dedicated to educating small businesses and nonprofits on how to make their marketing efforts as effective as possible by delivering free marketing seminars on email and social media marketing. She also provides marketing services to those who want help getting started with email and social media marketing, or who want to outsource their email marketing program or Facebook business marketing and advertising to an expert.