Public Relations

This workshop covers public relations topics with explanations and example case studies:

• Public relations has changed. A lot. How the advent of digital and social media has affected the industry, and your business

• Defining public relations and how it fits in with your overall marketing program

• What public relations can do for you and what can happen if you don’t have it

• The elements of public relations: situation, objectives & audience, strategy & messaging, tools and tactics, timeline, budget, measurements, and how to get started and to agree on a plan, personnel and budget

Speaker: Jeannine Wheeler

Jeannine has worked in PR for the past 25 years in the US, Russia, and the UK, where she directed B2B and B2C campaigns for some of the world’s most iconic brands, including Phillip Morris and Pebble Beach Resorts. In Moscow, Russia, she was PR director of The Anglo-American School of Moscow, where she conceived an aggressive public relations campaign that increased admissions by 20 percent for the international school's new $42 million campus. In the UK, she managed PR for Tiger Balm, Full Marks and the consumer giant Dr. Scholl’s. Among other achievements, Jeannine launched the aluminum giant Reynaers to the North American market, positioning the global brand as a new U.S. leader in its industry. Her PR campaign for UK Reynaers won a national industry award, demonstrating the new state of PR: an integrated component of complex and comprehensive marketing solutions involving digital, social and content creation, as well as the more traditional skills of media relations.

Jeannine Wheeler

Pure Energy PR

jwheeler@pureenergypr.com