Digital Marketing Master Class, 3 of 6 Sessions:
Overview of Search Engine Advertising 

Who should attend?
Entrepreneurs and marketing professionals who are looking to leverage digital channels and platforms to grow their business. 

Overview
Digital Marketing Master Class Series 
This is session three of a six-session Digital Marketing Master Class.

6 sessions, 4.5 hours each
11am to 4pm, with a 30-minute lunch break
Lunch is provided

Dates are Saturdays:
May 12, May 19, June 2, June 9, June 16, July 14

Classes may be taken singly or as a sequence of six classes.
Completion of all six sessions sequentially, starting will Session 1,
will be needed to obtain a certificate.

Topics covered in the six-session series are:

Session 1, May 12:  Understanding Your Brand and the Digital Landscape
Session 2, May 19:  Social Media Marketing and Social Advertising
Session 3, June 2:  Search Engine Advertising
Session 4, June 9:  Search Engine Optimization
Session 5, June 16:  Email Marketing and Marketing Automation
Session 6, July 14:  Google and Other Analytics

Session 3 Overview:
Search Engine Advertising

Is your business looking to acquire new customers? Search advertising is an awesome tool that can help you grow your customer base. However, many business owners dive into search advertising without understanding how to use it or how to allocate their budget to optimize results. As a result, thousands of thousands of dollars as well as hours of time are wasted without a single new customer. 

In Session 3 we’ll teach you how search advertising works, when it makes sense to advertise and how to get your business the desired results within your existing budget.

At the end of this workshop, you will have the knowledge and resources to:

• Describe when it makes sense to advertise
• Summarize the correct way to structure SEA/SEM campaigns that avoid wasting money
• Plan to write great ads that convert into sales and customer acquisition
• Outline how to track your ads and their performance
• Analyze if Google AdWords or Bing is better for your situation

The digital revolution has resulted in a massive shift in the marketing communication landscape. This surge in digital marketing has created more opportunities than ever before for brands to communicate with their audience and engage consumers through smart, social and mobile media strategies.

This series includes a wealth of education, information, and resources about how to use marketing technology tools that are often free or low-cost.

If you are ready to use digital marketing to establish and grow
your business by reaching your target customers consistently,
this is the workshop series for you.