Wauconda Public Library 801 N Main Street Wauconda, Il 60084
No Fee Seminar
Tuesday, July 17, 2018 from 7:00 PM to 8:30 PM
Online Advertising or Search Engine Optimization
During this seminar, we will compare online advertising versus Search Engine Optimization (SEO) and discuss best practices for both.
In this seminar, these important questions will be addressed:
How do you get listed on the first page of Google and other search engine results when people search for your type of business?
What are sponsored search results?
How important is search engine optimization (SEO) for your web site?
If you decide to go with a pay-per-click campaign (PPC), should you set it up under a popular search engine (Google, Bing, Yahoo), or a social media site (Facebook, Twitter etc.)?
What budget should you allocate to any one of those marketing techniques?
At the end of the session you should have a good idea of which online marketing tool is best for your business. Ample time will be assigned to address specific questions.
Presenter: Norbert Barszczewski is President and Founder of JP NetQuest,Inc. His area of expertise includes web development and online marketing (email, social media, PPC, SEO). He holds a graduate degree from Florida State University, where he was a Certified Webmaster. He is President of the Chicago Business Club, a networking organization.
