Is what I offer better than the competition – and does my customer care?
Businesses fall in love with the features of their products and services, touting advantages that the customer should love too. Customers don't by products or services - they buy the benefits the get from the purchase. How do you sell the benefits - and are they important to the customer and better than the competition? Share, listen and learn in a lively discussion with your peers about how to define and project your value proposition.