July 25, 2018

Digital Marketing:

Measuring the Return and

Understanding the Pros & Cons & Risks

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About this Workshop:

Small businesses are spending larger percentages of their marketing budgets on digital marketing, especially Facebook and Google. In this workshop you will learn the pros and cons of using this type of marketing. You will find out how to ask the right questions and be able to develop your own skill sets to measure the true return you are receiving on your investment.  You will be made aware of the potential for digital fraud and how to safeguard against it. You will learn techniques that will allow you to spend your precious advertising dollars where the return on investment is the greatest.

Presenter: John F. McNulty, CEO & Co-Founder of Didgebridge

John’s entire 30+ years as senior-executive has been based upon answering the age old question “I know that half of my advertising dollars are wasted. I just don’t know which half.” His background has made him “ROI Obsessed” and passionate about helping companies use technology to measure and spend every dollar more effectively. His senior-level executive management experience gained in the corporate world has helped him create an unrelenting focus on creating profitable ventures that scale up quickly.  John has used this expertise to work alongside several private equity, venture capital and private investment firms from Fortune 500 to start-ups which has resulted in the successful exits of several companies, joint-ventures and fast-tracked expansions within globally respected companies including:

• President; MacGregor Golf Worldwide
• Senior Vice President; Brunswick Corp.
• Vice President & General Manager; Eastman Kodak
• Vice President; Wilson Sporting Goods
• Director of all National Accounts; Alberto Culver
• Gillette Company; receiving 7 different promotions as a top-performer

John is also a physical-fitness enthusiast, cyclist, and distance runner having run the Chicago Marathon as well as numerous half- marathons. He loves to write sports stories, read The Wall Street Journal and drink his Starbucks Coffee in the morning.

Workshop Fee:  $10.00