Build a Marketing Plan to Attract and Keep Your Ideal Customers

Description:

Learn how to characterize your ideal target customer and use that knowledge to find, sell to, and build loyalty with them.  In this class you will define your ideal customer, develop an elevator pitch, and develop a draft markting plan.

Note: This workshop is part presentation, part hands-on working ON your business' specific questions and plans. 

Key points:

• What are the characteristics of an Ideal Target Customer?
  
• Who is and who is not your ideal customer?
• Customer pain point.
• What experience do you provide?
• Putting together a value proposition.
• Summary elevator pitch.
• Establishing you brand.
• Marketing tactics for reaching your customers.
• Building customer Loyalty.

Presenter: Pat Webb

 

Pat Webb is a sales and marketing executive with expertise in building global teams. During his career in technology he has led marketing and sales/support organizations in the Americas, Europe, and Asia. Webb enjoys working with new ventures and unproven ideas. Throughout his career he has been involved in helping to launch new products and working with start-up customers as well as established multinationals. He has broad range of experience including Business Planning, Product Planning, Business Development, and Sales. Pat is a Certified SCORE small business mentor and Chair of Santa Cruz County Chapter.