LinkedIn: A Beginner’s Guide to Professional Networking & Marketing

 Understand How to Successfully Deploy LinkedIn

This is the workshop for you if you want to use the power of LinkedIn to raise brand awareness, increase engagement, and gain followers. The presenter will cover what LinkedIn is, who is on it and the essentials you need to know to use LinkedIn effectively, including how to:

• Create a LinkedIn business page and personal profile
• Attract followers and make connections
• Create and publish content
• Attract potential clients and/or employees

  At the end of this session you will understand the benefits of LinkedIn, why it should it should be part of your social media arsenal, and how to deploy it successfully.

Cristy Marecki is a seasoned Social Media expert with over 7 years’ experience helping local Southwest Florida businesses promote and gain new customers on various social media platforms like Instagram, Facebook, LinkedIn, Google +, Snapchat, Twitter, and Pinterest.  She is also well-versed in Google Reviews and Google Places, and understands the sometimes-complex process of claiming a business listing and using Google as a marketing tool. As the Social Media Specialist at WBN Marketing LLC, Cristy knows how to make social media work for clients with placement and content management and provides a wealth of information for business owners.