Principles of Online Design & Branding

Learn tips, techniques and tools to help you navigate the dos and the don’ts for your own online marketing!

First impressions matter – how are YOU doing with your online communications? This seminar will help you create your "brand personality," avoid common mistakes, and maximize your emails, Facebook posts, website, and other online communications for powerful impact! You’ll learn:

• Branding beyond the logo – How placement, pictures, and even colors can re-inforce recognition and engagement
• Readability – How to incorporate fonts, white space and single-column design
• How to create your “Business personality” or “Brand personality” for immediate recognition and lasting impact
• Images – How to use images, including sizing, placement, links and more
• Sharability – How to go social with your email social content. Easy tips to encourage more cross-platform engagement

Presenter Barbara Langdon:

Barbara Langdon is the owner of Marketing Momentum LLC, Barbara is an acknowledged social media expert. She has been helping small companies for 15 years to succeed using email and social media marketing to grow sales and profits, not least by increasing customer retention and referrals.