Email Marketing Strategies:
The Key to Making the Sale
You can have a great product or service, but you still need to sell it and creating eye-catching, effective emails are a major part of a successful marketing strategy in today's hyper competitive world.
As marketing pro Becky Livingston says, "Email is like taxes. It's not going away, but it's always changing." Livingston will show you how to revamp your message so that more customers click "buy."
Developing, creating, and improving marketing emails is critical, but sometimes goes overlooked and that's your chance to out-shine the competition.
We'll break down:
* Using creative email campaigns for effective marketing
* Composing engaging emails
* Methods for achieving high open and click-through rates
* Message frequency guidelines
* Federal CAN-SPAM Act regulations for commercial emails
About the Presenter:
Becky Livingston has more than 25 years of experience in marketing and technology. She serves as the President and CEO of Penheel Marketing (Penheel.com), a firm specializing in social media and digital marketing for CPA's and is also an adjunct professor, author and speaker. Books authored by the presenter: "The Accountant's Social Media Handbook" and "SEO Secrets, Myths and Truths of Being Found Online".
Workshop Price:
FREE