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Where
Greater North Fulton Chamber of Commerce11605 Haynes Bridge Road
Alpharetta, GA 30009
Driving Directions
Contact
SCORE North Metro Atlanta6785060718
northmetroatl@scorevolunteer.org
The Feature Puzzle
Finding out which features really matter... and which don't
You have a great list of potential features for the new product, but how do you decide whether one is more important than the other?
With a handful of customers and a technique called The Feature Puzzle, you'll not only determine the relative value of each product feature to your customers but get a list already weighted by the difficulty of implementation.
The best part is it's quick and cheap.
Attendees will learn:
- How to determine the right features for any product and know that they will sell before you design the product
- How to create, moderate, and analyze results from a Feature Puzzle
- How to recruit participants from within and outside your current base
- Why the resulting information is so valuable
- Examples of major corporations that have used the technique and the results they experienced
Fee $25
Peter Hildebrandt, SCORE Volunteer
User advocate Peter Hildebrandt has been helping companies make sound business decisions for 35-years. He is the principal in Covetability, a consulting firm specializing in bringing customer data into the design of product offerings. His clients range from high technology Fortune 500 companies to startup businesses. Peter is active on two non-profit boards, is a SCORE mentor, and plays the string bass in his spare time.